This Program was developed by Imperial and  ExSellerate!, It will be unveiled in Las Vegas for the benefit of our Partners in Pearls.

We believe that retail “learning” drives retail earning.

Terry Sisco, president of ExSELLerate, develops training and customer relationship management strategies for many well-respected retail jewelers He has held significant positions with major retail organizations such as Bloomingdale’s and Marshall Fields (formerly Dayton/Hudson/Marshall Fields) and is a
respected member of the fine jewelry community. Today, ExSellerate develops selling strategies for many prestigious clients including Platinum Guild International.
 

Presentation of pearls:

• Establish a price range customer has in mind.
• Identify the type of pearl customer is interested in
• Show customer three choices; include one higher and one lower
• Place the PIP presentation pad on counter
• Let the customer hold the pearls and explain how pearls love to be touched
• Explain the value factors and what differentiates the strand they are looking at
• Review the consumer brochure “Real questions and Real answers
• Show and review the pearl report, the clasp system and serial number on the clasp
• Sell the strand
• Ask if they need matching earrings or bracelet etc.