This is the Season to Sell Pearl Strands
Pearls are consistently in the news, featured in fashion articles and ads in magazines such as Vogue and Departures. They’re also front and center in movies such as Pirates of the Caribbean and Girl With the Pearl Earring.
The fuss about pearls is not coincidental, says Armand Asher of Albert Asher South Sea Pearl Co., New York City, the new president of the Cultured Pearl Association of America. “There’s been a focus on pearls for six or seven years, mainly because they’re so widely available and diverse,” he says. CPAA’s goal is to intensify this demand. “We haven’t yet reached our zenith because there are still comparatively few pearl sales at the retail level,” he says. “On average, pearl sales account for single-digit percentages [of jewelry store sales] in the United States, compared with double-digit diamond sales. That needs to change in favor of pearls.”
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We are passionate about pearls and committed to helping you increase your share of this market.
This report will keep you “in the know” regarding what is happening in the world of pearls and enable you to make decisions that will powerfully impact your pearl business.
FACT: Pearls are the number one jewelry must have this year!
FACT: This heightened popularity will peak consumer interest and demand for pearls…..
Will you be READY????
Look in ANY magazine and you will discover Pearls. Pearls…Pearls…
SHORT…..LONG….VERY LONG….LAYERED